Having attractive product photographs on social media or your website can work wonders for your business. They can add prestige, attract customers and help you push your business in a positive direction. One good image has the power to take you from a minor to major contender overnight. But despite its importance, many business owners are still failing to get their product photography right. Thankfully there are things you can do to make your photos look more professional and appealing. Read the following tips and tricks to find out how.
Invest in a tripod
If you want to start taking photos like a pro, you need the right equipment. One piece that every photographer needs in their arsenal is a tripod. You can attach your camera to the tripod for a more professional outcome. While there is nothing wrong with holding your camera with your hands, you’re more likely to move. This can result in blurred or out of focus shots that cannot be used. You may also find that you use awkward camera angles that don’t necessarily showcase the product effectively. The tripod offers straightforward angles and a sturdy frame to avoid this from happening. Plus it allows you to be hands-free during the photo shoot.
Always check the background
Checking the background is something you need to get into the habit of doing as it can significantly affect the outcome of your images. You want to avoid any distractions that could take the attention away from the product you are trying to sell and promote. So check the surrounding area to make sure it is the primary focus. This is particularly important if you are taking your photographs outside where rubbish and people can get into the shot. Even if you are using a white backdrop, there could be dirt, dust or tears you need to look out for. Choose a background that makes your product pop to boost its appeal with potential customers.
It’s vital that even if you are taking images of different products, that they have a consistent look and feel. This will make it easier for customers to associate your images with your brand when they are on social media. Look for inspiration for product photography in magazines and online that you can try to recreate in your own way. You’ll soon begin to develop your own style of photography that will be present throughout your marketing. Always shoot from the same angle and editing using the same filters to make your products look their best. For more online tips for artists and shop owners wanting to showcase their products, look at sites such as Pinterest.
So start taking photos of your products like a pro, no matter what they are. You don’t have to hire a photographer or use an expensive studio to create fabulous looking images. This could be the one thing that is stopping your business from getting the custom and recognition it deserves. So get practising and reap the benefits that professional product photos can bring to your business.